2026-Spring-CU-COM

This course explores the various media outlets--print, broadcast, and digital--for those working in a broad range of public relations settings and discusses how to work with these outlets effectively as a media relations practitioner. Case histories and current events will be used to discuss various media outlets and illustrate creative and timely planting and servicing of stories via messaging platforms and media relations planning. 
 
Discussion of processes for building appropriate media kits; following ethical standards and use of technology in communicating with the public; and relationships between the promotion of products, services, and the entire organization will be investigated. You will leave this course knowing how to research reporters and outlets, develop a media relations plan and messaging platform, and how to identify and prepare spokespeople.